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Leads generated
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← All work
Case study
Troza Electronics
A solar installation company in Kerala. I built the lead system that brings in new customers and the software that takes each one from enquiry to switched-on panels.
- Solar installation & electronics
- Kannur, Kerala
- Custom software
- Lead generation
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Rooftop solar enquiry
Monthly bill · roof type · location · preferred call time
Get a free site visit
Example enquiry card
From Ad to Switch-On
Both services work as one chain, from the first tap on an ad to a customer who refers others.
01
Lead generationDay 0
Sees the ad
A home owner sees a Meta ad about rooftop solar and taps to enquire.
02
Lead generationMinutes later
Instant reply
The enquiry lands in WhatsApp and the lead tracker, with a first reply asking about their electricity bill.
03
SoftwareDay 1–2
Qualified & scheduled
Bill, roof type and location are recorded, then a site visit is booked for serious leads.
04
SoftwareSite visit
Survey & quotation
Roof details and system size are saved, and a clear quotation is prepared from them.
05
SoftwareInstallation
Project tracking
Materials, team, stages and customer updates are tracked until the system is switched on.
06
SoftwareAfter handover
Service & referrals
Maintenance reminders and referral requests keep the customer connected after the sale.
What I Built
The two services I provided, side by side.
Lead Generation
Bringing new solar customers in
- ✓
Meta ad campaigns
Facebook and Instagram ads aimed at home owners and businesses in the service area.
- ✓
Solar landing page
A fast page with one clear offer and a short enquiry form, built for phones.
- ✓
Click-to-WhatsApp
Customers start a chat in one tap, with the ad source recorded.
- ✓
Bill-based qualifying
Questions about monthly bill and roof help separate serious leads from curious ones.
- ✓
Follow-up reminders
No enquiry is forgotten. Each lead has a next step and a date.
- ✓
Source tracking
See which ads and areas bring real customers, not just clicks.
Custom Software
Running every project smoothly
- ✓
Customer & lead records
One place for every enquiry, customer, site and conversation.
- ✓
Site survey form
Capture roof area, shading, load and photos from a phone during the visit.
- ✓
Quotation builder
Choose a system size and generate a consistent, professional quote.
- ✓
Project & installation tracker
Stages, team assignments and materials from approval to commissioning.
- ✓
Inventory
Panels, inverters and cables counted, so material is ready before the crew arrives.
- ✓
Service reminders
Maintenance and cleaning visits scheduled automatically.
The Work
Replace each frame with a real screenshot.
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What the customer sees first
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Every enquiry and its next step
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Generated from the site survey
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Installation stages at a glance
The Results
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Cost per lead
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Enquiry to site visit
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Installations completed
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Run a service or installation business?
I can build the lead system and the software behind it, so every enquiry becomes a tracked, finished job.